Regardless of how long a device has been in possession of a consumer, the one place he or she will continually visit on the device would be its app store. Applications have truly flooded our lives with options, conveniences, opportunities and fun filled entertainment. Various services that the consumers previously used on bulky laptops and desktops have now been rediscovered by them on app stores. Now they enjoy the comfort of lying on the couch and browsing away. Every major online retailer ranging from Amazon to eBay have their presence on app stores.
Mobile applications have been proven to be highly satisfactory and beneficial to both the tastes of enterprises and consumers. However, how efficient is an Android application in pertaining to the requirements of the consumer? Is it a platform every business should work upon? Read on to find out.
Android app development has had a foreseeable boom since inception. Android is an open-source, Linux kernel based operating system that has been a boon for developers for many reasons. Because of it being open source, development for the platform requires no additional cost. The SDK is available free of cost, as is the OS itself. Due to lack of an additional Licensing fee, the OS has its reach far and wide across the globe. This can be seen by its mammoth 50% + global market share.
This allows several budget cellphones to run the platform, thus adding a myriad of powerful applications to feature phones. Infact, it was only after the inception of Android that the number of smartphones outsold the number of feature phones (or dumb phones).
The reason for so much emphasis on the pricing and reach is exactly that. Due to such a wide range of smartphones coming in all kinds of prices, almost everyone can afford an Android handset. Nowadays, people are preferring it over other previously dominant platforms such as Symbian or Blackberry. Several consumers now lay comfortably swiping away on their tablets or smartphones, using applications to discover products and services.
Due to the ever powerful Google maps and the ability to add location services to applications, locating a restaurant and knowing more about its pricing is relatively simple. With the recent inclusion of NFC, Google has long been working upon the project ‘Google wallet’, wherein the customers can pay directly via tapping their Android based devices. Augmented reality devices by Google such as the revolutionary Google glass will also be required to be paired with an Android device to unlock its full potential.
Due to its ubiquity, Android app development solutions are much more refined and guarantee to reach a broader audience. It is easy to customize notifications for the consumer, thus providing an effective way to spread coupons or special offers.
Firms like Software Developers India -SDI provide a one stop solution to your Android app development needs. They have an impeccable reputation for providing the apps of the highest order, and have been preferred by several industry giants including Pepsi Co. and Marvell, amongst others.
Author’s Bio
Sakshi Sharma is a mobility strategist at SDI. She spends most of her time working with businesses and entrepreneurs to build mobile strategies which help them take full advantage of a stellar app development partnership. She also blogs regularly here at Software Developers India to give you a peek inside the minds of app developers. Sakshi would love to hear your thoughts, comments, and struggles related to your experiences with apps and mobile app development. You can also connect with Software Developers on Google Plus, Twitter, Facebook orYouTube